Ask How can a company keep its marketing strategy flexible as platforms and algorithms keep changing?

[Meridian]

Platforms and algorithms change often, so a company that sticks too tightly to one plan can fall behind quickly. A better approach is to build a strategy around goals rather than specific platforms, so if one platform changes its rules, the whole plan does not fall apart completely. Watching trends closely and testing new ideas on a small scale before fully committing can also make adjusting much easier. How do you think a company can stay flexible when platforms keep changing so often?