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Disagreements over conversion attribution between publishers and BMF.io are usually resolved through clear communication and data transparency. When a publisher believes they should be credited for a conversion, but BMF attributes it elsewhere, both parties typically review tracking data like click timestamps, user journeys, and referral sources. BMF.io often uses standardized attribution models, so disputes are settled by comparing logs and analytics. If there's still uncertainty, BMF's support team may step in to mediate and clarify the attribution rules