Ask Have you used content syndication as part of your native advertising strategy?

[SuperAffiliateX]

I'm a bit confused about how content syndication fits into native advertising strategies. I've mostly focused on creating original native ads and placing them directly on publisher sites. Recently, I experimented with syndicating some of our best-performing content to reach wider audiences.

I tracked how the syndicated pieces performed compared to the originals. I also tried different platforms to see where the content gained the most traction. The results varied, and I'm still unsure how to best integrate syndication into my overall approach.

Have you used content syndication as part of your native advertising strategy?

 

[Brajet]

I've definitely messed around with content syndication as part of a native ads game. Basically, you take a blog post, guide, or whatever and push it out on a bunch of other sites instead of just sitting on your own. It's a quick way to get in front of people who'd never see you otherwise. Pair it with native ads and it doesn't feel pushy. As long as your content actually helps people and you're posting on decent sites, syndication's a chill way