Ask Have you tested gated vs. ungated offers in native campaigns, what converted better?

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I've been experimenting with gated and ungated offers in my native campaigns lately. It's interesting to see how each approach changes user behavior. I set up a few campaigns where I locked content behind a form and others where everything was freely accessible.

I tracked conversions closely and compared the results across different audiences. Sometimes the gated offers pulled in more qualified leads. Other times, the ungated ones brought higher overall engagement. I'm still trying to figure out which works best in different scenarios.

Have you tested gated vs. ungated offers in native campaigns, what converted better?
 

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