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I've been curious about how retargeting performs differently across platforms. I ran a few display ad retargeting campaigns alongside similar ones on social media.
I wanted to see which channel brings back more visitors and drives better conversions.
I tested various audience segments and creative styles on both platforms. The display ads sometimes surprised me with higher engagement, while social retargeting had its moments too. The results feel mixed depending on the offer and timing.
Have you found retargeting with display ads more effective than with social?
I wanted to see which channel brings back more visitors and drives better conversions.
I tested various audience segments and creative styles on both platforms. The display ads sometimes surprised me with higher engagement, while social retargeting had its moments too. The results feel mixed depending on the offer and timing.
Have you found retargeting with display ads more effective than with social?