Ask Have you ever had success in the promotion of an affiliate offer via display ads?

[Brajet]

Just to clarify, I'm referring to running regular display ads—not retargeting campaigns. My current conversion rate on search ads is about 1%, and users tend to stay on the site for an average of 90 seconds, which seems reasonable. However, when it comes to display ads, I've really hit a wall. I've tested a wide range of creatives, targeting options, placements—you name it. Despite receiving between 2,000 to 3,000 clicks, I haven't seen a single sale from those campaigns. The average time users spend on the site from display ads is only around 3 seconds. I've already turned off apps and narrowed down my audience targeting, but nothing has worked. Logically, I'd expect at least one sale with that kind of traffic. Any ideas?