Illegitimate traffic can impact your ad performance. Some Capterra advertisers have reported unusual spikes in clicks without conversions. You should monitor your campaign data closely. Use analytics tools to identify suspicious patterns. High bounce rates or low engagement might indicate fake traffic. You should contact Capterra's support team if you suspect issues. Ask them to review the traffic sources. Adding strict targeting options can help reduce risks. Consider setting geographic filters to ensure you reach the right audience. Legitimate traffic improves your ROI. Focus on quality over quantity for better results. Stay proactive to safeguard your campaigns.