Looking at engagement patterns reveals if visitors are actually valuable. High-quality traffic tends to convert better on CPA offers since actions matter more than volume. On the other hand, RevShare depends on long-term user spending, so retention and user intent play a bigger role. Tracking bounce rates and repeat visits shows whether traffic sticks or disappears. Patterns in user activity help optimize targeting, creatives, and funnels. Over time, better traffic quality means more consistent earnings across both models.