Ask Does the attrition rate matter for the BMF.io affiliate program?

[Brajet]

If people sign up through your link but bounce after a short time, that kinda sucks as you miss out on those sweet recurring commissions. It's not just about getting clicks and signups; you want folks who actually stick around and use the platform. If people are dropping off fast, maybe the product's not clicking with them, or you're targeting the wrong crowd. But if they stay, you keep getting paid. So yeah, lower attrition means more money in your pocket over time

 

[Dean101]

With the BMF.io affiliate program, attrition basically means how many of your referrals stick around vs how many dip out quickly. If people sign up and then leave fast, you don't really get much long-term money from them. You'll still get a bit upfront, but you lose out on ongoing earnings. Also, high attrition can be a hint that something's off

 

[genevie]

It also matters for the platform itself. High attrition can signal problems with user satisfaction, onboarding, targeting, or offer quality. Experienced affiliates often focus on bringing in people who are genuinely interested instead of chasing random traffic because quality users tend to stay longer and convert better. In affiliate marketing generally, retention is often more valuable than raw signup numbers. Some marketers even track affiliate lifespan, repeat referrals, and recurring activity more closely than total clicks.