Ask Does pretargeting constitute digital marketing?

[Brajet]

Pretargeting is definitely part of digital marketing. It's basically when brands try to get their ads in front of people before they even visit their website. It works by using stuff like your search history or the websites you've been on to figure out what you might be into. Then, boom—you start seeing ads for that kind of thing. It's like marketers are trying to get ahead of the curve and reach you before someone else does. It's a cool way to build awareness and maybe even get more clicks or sales. So yeah, it's just one of the many smart (and kinda sneaky) ways digital marketing works these days.