Ask Does posting too frequently hurt audience retention on Snapchat?

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I keep second-guessing myself about how often I post on Snapchat. I started making stories more regularly, hoping it would keep followers interested. Some days, I share multiple snaps, one after another. Then I notice my viewers sometimes fade away on those days.

I track which posts get the most attention and compare the numbers after each streak of frequent uploads. Most of the time, I can't figure out if posting too much makes a difference or if something else is going on.

Has anyone seen a drop in retention when they post really often? Does posting too frequently hurt audience retention on Snapchat?
 

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