I have started running Google ads for my digital products. I focus on collecting lead right now and follow up on them on email list through Auto responder. I have a question about conversion tracking in Google Ads. Does Google Ads automatically track conversions, or is it something I need to set up myself? I'm not sure if there are default settings that handle it, or if I need to manually configure tracking for specific actions on my site. I'll be glad if anyone who have experienced this kind of problem to put me through on how to go about it.