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Facebook traffic usually goes up on weekends. People have more free time to browse social media during this period. Users tend to engage more with content on Saturdays and Sundays. You should post during peak times to increase your reach. Traffic can vary depending on your audience. If you target working professionals, traffic may be lower during weekends. However, general engagement tends to rise overall. You should monitor your Facebook insights to understand your audience's behavior. Posting at the right time on weekends helps increase your traffic. Facebook traffic can benefit from weekend engagement.