Ask Does every platform need its own content strategy?

[Meridian]

Every platform having its own content strategy makes sense because the way people use each platform is different from the next. What grabs attention on one platform might get ignored on another, since user habits are not the same everywhere. A clear strategy helps businesses know what type of content works best for each audience instead of guessing. This also prevents wasting time on content that simply does not fit the platform. Should smaller businesses also follow this same platform based approach?