If the platform uses intent signals like click paths, conversion likelihood, or tagged affiliate links, it can separate users who are actively ready to buy from those just browsing. General referral traffic is usually broader and includes casual visits from blogs or social shares. High-intent affiliate traffic is more specific and tied to purchase-driven actions. Looking at commission rules and tracking dashboards reveals how granular their attribution really is. Clear segmentation helps partners optimize campaigns and focus on traffic that actually converts over time.