Ask Does anyone know what kind of content attracts high-paying brands on TikTok?

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I find myself really unsure about this whole thing. I notice some TikTok creators seem to get amazing deals with brands. I keep watching videos that break down what works, and I even tried changing up my own content a few times.

I post pretty often and focus on what seems popular among other influencers. Sometimes, brands will like my videos or leave a comment, and once in a while someone reaches out. I'm not sure if I'm attracting the right kind of attention or just missing something totally obvious.

Does anyone know what kind of content attracts high-paying brands on TikTok?
 

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