Ask Does ad copy really make that big of a difference in Google Ads performance?

[Meridian]

Ad copy, which is the text that appears in your ad, plays a big role in whether someone clicks or scrolls past. Two ads targeting the same keyword but with different wording can have very different results. A good ad speaks directly to what the user is looking for and gives them a clear reason to click. Simple things like mentioning a price, a benefit, or a call to action like "get a free quote today" can lift your click rate noticeably. Writing flat or generic ad copy is one of the most common mistakes beginners make. How much time do you spend testing different versions of your ad copy?