Ask Does a 301 domain redirect affect a website’s Google Ranking?

[Brajet]

Search engines continue to keep the original URL in their index for a period of time after a 301 redirect is implemented, regularly checking to ensure that the redirect is still active and functioning correctly. If the 301 redirect is removed or stops working, the new URL can lose the SEO reputation and authority that the original URL had built up over time. This loss can negatively impact your site's search rankings and traffic. For this reason, it is crucial to keep your 301 redirects intact and active for an extended period, typically at least 6 to 12 months. Compared to a 302 redirect, which is temporary, a 301 redirect is far more effective for SEO because it signals a permanent move and transfers ranking signals properly.

 

[Anthony Joshua]

Search engines continue to keep the original URL in their index for a period of time after a 301 redirect is implemented, regularly checking to ensure that the redirect is still active and functioning correctly. If the 301 redirect is removed or stops working, the new URL can lose the SEO reputation and authority that the original URL had built up over time. This loss can negatively impact your site's search rankings and traffic. For this reason, it is crucial to keep your 301 redirects intact and active for an extended period, typically at least 6 to 12 months. Compared to a 302 redirect, which is temporary, a 301 redirect is far more effective for SEO because it signals a permanent move and transfers ranking signals properly.

Keeping 301 redirects active is really important for SEO. If you remove them too soon, the new pages can lose all the authority that the old URLs built over time. Search engines check the redirects for months, so letting them expire can really hurt your traffic. From what I've seen, keeping redirects for at least a year is the safest way to make sure your rankings stay intact.

 

[Felix😎]

I think a 301 redirect can affect rankings, but it's mostly fine if done right. It lets Google know the page moved permanently, so the rankings and link power usually transfer. But if it's not set up properly, like redirecting to unrelated pages or creating loops, it might confuse search engines. It's also good to update all internal links to the new page to avoid unnecessary redirects.