A personal recommendation from a friend carries a lot of trust because you know that person and believe they would not steer you wrong. An online review comes from a stranger, so there is always a small doubt about whether it is genuine. That said, when a business has hundreds of positive reviews from different people, the sheer number starts to build its own kind of trust. Many people read online reviews the same way they would ask a friend for advice, especially when they have no one around to ask. Do you think online reviews have become reliable enough to replace word-of-mouth recommendations?
Ask Do you think online reviews carry as much weight as personal recommendations from someone you know?
- Thread starter Brajet
- Start date
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