Ask Do you think email marketing is still relevant compared to social media marketing today?

[Meridian]

Email marketing means sending messages directly to people who have signed up to hear from your business. Unlike social media, where your post might not even reach your own followers because of how the algorithm works, an email goes straight to the person's inbox. That makes it more reliable in many ways. Social media is great for reaching new people, but email is better for keeping the ones you already have. Both serve different purposes, and smart businesses use them together rather than choosing one over the other. Do you think most small businesses understand the difference between the two?