Ask Do you think businesses make better returns from influencer campaigns or from more traditional digital marketing channels?

[Brajet]

Influencer campaigns can work really well for some businesses, especially when the influencer has a loyal audience that trusts what they say. But traditional digital channels like email marketing, search ads, and SEO tend to give more consistent results over time. Influencers are great for quick attention, but that attention does not always turn into sales. A business with a clear message and good targeting on Google or Facebook can reach the right people more steadily. What channel do you think gives better long-term value?