Even though there are many digital tools for planning, some people still find pen and paper easier when brainstorming marketing ideas. Writing down thoughts on paper often feels more natural and can help organize concepts quickly without distractions from apps or devices. A simple notebook can capture campaign names, ad angles, or content themes before moving to digital planning. On the other hand, some prefer using spreadsheets or software because everything is stored and searchable. Both methods have their benefits depending on how a person works best. Does pen and paper still help when starting a campaign plan, or is it more efficient to rely completely on digital tools today? Which approach do you find leads to better ideas?