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Hey everyone, I've been working on display ads and trying to figure out how to approach different audiences. I experimented with creating broad creatives that appeal to a wide group. At the same time, I tried segmenting ads based on specific audience intents to see if more targeted messages perform better.
I've noticed some differences in engagement depending on how tailored the creative feels. Sometimes broad ads get decent reach, while segmented ones seem more relevant to certain groups. It's been interesting to test both approaches and compare results.
Do you segment creative for different audience intents, or keep it broad for display ads?
I've noticed some differences in engagement depending on how tailored the creative feels. Sometimes broad ads get decent reach, while segmented ones seem more relevant to certain groups. It's been interesting to test both approaches and compare results.
Do you segment creative for different audience intents, or keep it broad for display ads?
