Ask Do you always retain social media influencer or you free them after their delivery?

[Newman]

Most influencers are on contract base with brands. They are only there to help in promoting business, products and services. And most of the time, brands have the decision of freeing them after their jobs have been done, or retain them for future engagement.

While the two decisions can be seen as being considerable, there should be some factors that are responsible for each of them. What do you think? Which one is better for a brand?

 

[Anthony Joshua]

It really depends on the campaign goals. I usually start with a one-off collaboration to see how the influencer performs and if their audience engages with my brand. If it works well, I like to keep them for long-term partnerships because repeated exposure builds trust and recognition. Freeing them after delivery can work for small campaigns, but it doesn't create lasting impact compared to ongoing collaborations.

 

[Felix😎]

It depends on the results and the relationship. If an influencer performs well and their audience aligns with my brand, I try to retain them for long-term collaborations. Building a consistent partnership can strengthen brand trust and bring better results over time. However, if their performance is average or they're not the right fit, I let them go after their delivery and explore new influencers for future campaigns.

 

[Ahmedo24]

I don't think it is worthy to retain a social media influencer after their delivery because you already had an agreement which includes time frame. However, you can maintain healthy relationships with such persons especially if they deliver as expected. This is important for subsequent engagement you might need him or her for.