Ask Do you always put into consideration mobile optimisation in e-mail marketing?

[Rebecca]

There is no doubt that majority of email users always check their mails on phones. This is a reason why it is of utmost important to put into consideration mobile optimisation while running email marketing.

This mobile optimising will ensure that users get more attention from the users that use phones. Do you think it is very important to put into consideration mobile optimisation while running email marketing? Share your opinions below

 

[Anthony Joshua]

There is no doubt that majority of email users always check their mails on phones. This is a reason why it is of utmost important to put into consideration mobile optimisation while running email marketing.

This mobile optimising will ensure that users get more attention from the users that use phones. Do you think it is very important to put into consideration mobile optimisation while running email marketing? Share your opinions below

Honestly, mobile optimization is a must in email marketing. If your email looks messy on a phone, most users just scroll past it. I focus on responsive designs, readable text, and clickable links. Even small changes for mobile can increase opens and clicks. For me, every campaign is tested on mobile before sending.