Ask Do prices of PPV ads rise during the Christmas season?

[Brajet]

Prices do rise on performance ad networks in December because more brand advertisers advertise. Brand advertisers tend to bid more in the auction and tend to have better content which causes prices to rise. I looked at Jumptap's Oct '11 - Feb '12 data. The lowest CPC for this time period was October. Nov. saw a $0.026 rise in CPC. Dec. saw a half cent rise from Nov. Jan. saw a drop of $0.024 in CPC. Feb went up slightly from Jan.

Hope this helps.

 

[Anthony Joshua]

Yes, prices for PPV ads usually go up during Christmas because more advertisers compete for attention. Businesses want to reach shoppers during the holiday season, so the demand for ad space increases. This means the cost per view can be higher than normal. If you plan to run campaigns during this time, it's smart to budget more or start earlier to get better rates. Timing and planning are really important during high-demand periods.

 

[Felix😎]

PPV ad prices do tend to increase during Christmas since it's a peak shopping season. Advertisers from all industries push their campaigns harder, which raises competition for ad space and drives up costs. If your target audience is highly sought after during this time, you'll probably notice higher rates. To save money, you might want to optimize your targeting or run your ads before the holiday rush fully kicks in.