Ask Do platforms slow down accounts that grow too quickly or does fast growth always lead to more growth?

[Brajet]

Some platforms do appear to slow down accounts that grow very fast in a short time, especially if the growth looks unusual or unnatural. This is partly because sudden spikes in followers can sometimes be linked to buying followers or using bots. However, accounts that grow fast because of a viral post or a big feature from another creator are usually rewarded with even more reach. The platform needs to see that the growth is real and that people are actually engaging with the content.