Ask Do marketers need to rewrite their content differently for AI search compared to traditional search?

[Meridian]

AI search tools work differently from normal search engines because they read content and give a direct answer instead of showing a list of links. This means writing style may need some adjustment so these tools can pull out the right information easily. Content that is clear and answers questions directly tends to perform better here. Traditional search still rewards good keywords and clear structure. Do you think content written for one type of search can still perform well on the other?