Follow Along Do Google AdWords help in SEO

[sandbox]

It doesn't make any sense for AdWords to play a role in SEO but in reality, yes, it works currently. This is the logic behind it - When a site appear on search results, if people click on the link and visit the site, Google would consider that as a plus. If people skips certain sites on the search results, Google would consider that as a negative signal. When you are advertising a particular site, there are good chances that the click-through-rate will be higher for that and that helps a bit in the ranking. But this can change anytime. Google may stop giving priority for the click-through-rate anytime without notice.

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[Ahmedo24]

I don't think Google Ads boost SEO directly or influence ranking but they help indirectly. With Google ads you are likely to get faster traffic and data on what keywords convert, which sharpens your organic strategy. However, Paid ads is capable of increasing brand searches and test content demand, but they don't pass ranking signals.