Ask Do digital marketers still need email marketing in 2025?

[Newman]

With the trends of new things in digital marketing, many would quiz the relevance of email marketing in 2025. There are different trends and strategies that have made digital marketing easier even without email marketing. In fact, there are different strategies that have been introduced to replace and knocked out the relevance of email marketing.

These days, digital marketing can be done effectively without email marketing with tjr introduction of artificial intelligence and machine learning. But does this mean email marketing doesn't still have its relevance?

It will be erroneous to conclude that email marketing is gone for good. Email marketing is as still relevant as it was. The latest technology is just to complement its relevance.

 

[Brajet]

Yeah, we've got TikTok, AI tools, and tons of new ways to reach people, but email is still the OG that actually works. It's cheap, easy to set up, and great for staying connected with customers. In addition, you can personalize stuff way more now like sending custom deals, updates, or reminders that people actually care about. And unlike social media, your emails don't get buried by some random algorithm.