Ask Do businesses actually understand the data their tools give them?

[Meridian]

A lot of businesses collect data every single day but many of them don't really know what the numbers are telling them. They look at charts and reports without knowing what action to take next. Some just focus on numbers that look good and ignore the ones that matter. Understanding data means knowing what caused a change, not just seeing that something changed. Do you think most businesses truly understand their data or just collect it without using it well?