Ask Did Google kill email marketing with their tabs solution in Gmail?

[Bulama]

Google did not kill email marketing with their tabs solution in Gmail. You must adapt your strategies to succeed with Gmail's system. The tabs sort emails into categories like Primary, Social, and Promotions. This means your emails might land in the Promotions tab. You need to focus on engagement. This increases the chances of your emails being seen. You must send relevant content. This helps you avoid being filtered. You also need to maintain a good sender reputation. This ensures better delivery. Gmail's tabs challenge marketers. You can still succeed with the right approach. Email marketing is not dead.

 

[Anthony Joshua]

I feel like Gmail tabs changed visibility, but they did not kill the channel. People still use email for updates, offers, and important messages. The tabs just filtered out noise so users can focus. Marketers had to adapt by improving timing, subject lines, personalization, and content quality. As a result, email marketing that earns attention still performs well. The tabs made email marketing more competitive, not obsolete.

 

[Brajet]

Google didn't really kill email marketing with Gmail's tabbed inbox. It just shuffled things around. Now emails from brands get parked in Promotions instead of the main inbox, so people still see them, just less front and center. Marketers had to step up their game with better subject lines and more relevant stuff instead of blasting everyone. Companies like Google just made inboxes cleaner so users aren't drowning in spam. Good marketers still win if they actually respect people's attention.