- DOLLAR$
- $12,543.57
Introduction
Detour Sunglasses is a Chicago-based direct-to-consumer brand known for affordable, durable polarized sunglasses designed for active lifestyles such as surfing, biking, hiking, and snowboarding. Their affiliate program offers an opportunity for influencers and content creators to promote quality eyewear that combines style, functionality, and value.
Commission
The program pays commissions on sales generated by first-time customers only. While the exact commission percentage is not explicitly disclosed, affiliates earn on completed purchases after accounting for returns.
Cookie Duration
Affiliates benefit from a 30-day cookie duration, meaning any purchase made within 30 days of a user clicking their referral link qualifies for commission credit.
Pros & Cons
Pros:
- 30-day referral window for tracking sales
- Focus on durable, affordable polarized sunglasses appealing to outdoor enthusiasts
- Strong brand community with active social media engagement
- Marketing support including affiliate dashboard for real-time tracking
- No commission on repeat customers ensures focus on new sales
Cons:
- Commission rate is not clearly stated, which may deter some affiliates
- Paid advertising of affiliate links is prohibited, limiting promotional strategies
- Affiliates cannot share codes on coupon sites, restricting discount-based marketing
- Commissions are paid only after a 30-day return window, delaying payouts
Conclusion
Detour Sunglasses' affiliate program is well-suited for affiliates passionate about outdoor lifestyle and durable eyewear. The 30-day cookie duration and engaged brand community enhance earning potential, though the lack of transparency around commission rates and restrictions on paid advertising may limit some marketers. Overall, it presents a solid opportunity to promote a trusted, affordable eyewear brand to a growing audience.
