This is actually a smart move because it helps your visitors find you even after the switch and can also preserve some of your SEO rankings. The process usually involves updating your domain settings, either through your domain registrar or your old Shopify account, to point to your new WordPress site. You can use a 301 redirect, which tells search engines that your site has permanently moved. It's pretty simple and super helpful for keeping your traffic and links working smoothly. Just make sure everything is properly set up so you don't lose any visitors in the transition.