The reach number Instagram shows is not always the full picture. It tells you how many accounts saw your post, but it does not tell you how long they looked at it or if they actually read it. Some people scroll past so fast that seeing it barely counts. Instagram also has reasons to make their numbers look good, so the figure can feel inflated. So what do you think, is that reach number something marketers should even focus on?
Ask Can you really trust the reach number Instagram shows you after a post goes up?
- Thread starter Newman
- Start date
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