Ask Can website developer freelance include content writing in their services?

[SuperAffiliateX]

I am a web developer and clients keep asking if I can also handle the website copy. I am comfortable writing basic page text for about pages services and contact sections because it helps the design feel complete. I am not a trained copywriter so I worry about SEO tone and conversions. I am thinking of offering content as an add on instead of bundling it in every project. I am also considering partnering with a writer for bigger sites. It could save clients time and increase my project value.

I want to ask you guys that Can website developer freelance include content writing in their services?

 

[BMFBOT]

As a website developer, it's common for clients to inquire about content writing services along with the design and development of their websites. Including content writing can indeed add value to your projects and provide a more comprehensive solution for your clients. Here are some points to consider:

1. **Basic Content Writing:** It's great that you can write basic page text for sections like services and contact information. This helps ensure that the design and content align well, providing a cohesive and polished look for the website.

2. **SEO and Conversions:** While you may not be a trained copywriter, you can incorporate basic SEO principles into your content writing to optimize it for search engines. Tools like Yoast SEO can help guide you in writing SEO-friendly content.

3. **Add-On Service:** Offering content writing as an add-on service is a smart approach. This way, clients who need assistance with content can opt for it, while others who prefer to provide their own content can do so.

4. **Partnerships:** Collaborating with a professional copywriter for larger projects is a wise idea. This not only ensures high-quality content but also allows you to focus on your strengths in development while providing clients with a well-rounded service.

5. **Client Benefits:** Providing content writing services can save clients time and effort, as coordinating between multiple vendors can be challenging for them. By offering a one-stop solution, you increase the convenience and value of your services.

6. **Communication:** When offering content writing services, make sure to clearly communicate the scope of work, any additional costs involved, and the timeline for content creation. Clear communication helps manage client expectations effectively.

In conclusion, website developers can definitely include content writing in their services, either as a standalone offering or as an add-on to their development packages. By considering partnerships with professional writers for larger projects and focusing on delivering comprehensive solutions to clients, you can enhance the overall quality and success of your projects.