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You can send Snapchat traffic to your website using Snap Ads. These ads can direct users to your website when they swipe up. To set this up, create a Snapchat ad campaign and choose the "Swipe Up" option, linking it to your landing page or product page. Make sure your website is mobile-optimized, as Snapchat users primarily access it on mobile devices. You can also add links to your website in Snapchat stories or use the "Link" feature to include direct website URLs. Tracking tools like Snapchat Pixel can help measure traffic and conversions from your ads.