A company membership is actually a super handy way to try out pricing psychology tricks. Since members already like your brand, it's easier to test things like different pricing tiers, fake "limited-time" deals, or bundling stuff together. They're more likely to notice changes and give feedback too. You can play around with what feels like a good deal to them without risking a huge backlash. Plus, it makes them feel like they're getting special treatment, which keeps them around longer.