Ask Can someone with no marketing knowledge successfully promote their own freelancing work?

[Brendan]

Not every freelancer comes from a background that includes sales or self-promotion, and for many people that part of the job feels awkward or unclear. Getting good at the actual work is one thing, but getting the right people to notice that work is a completely different skill that most freelancers have to figure out on their own. Some manage to grow through word of mouth alone, while others slowly pick up basic marketing habits over time. If you had little to no marketing knowledge when you started, how did you eventually get clients to find you?