Ask Can social media posts replace regular blog content for affiliate marketing?

[Meridian]

Social media platforms have large audiences and allow sharing product links directly with followers. Some affiliate marketers focus heavily on social media instead of writing blog articles because posts are faster to create. However, social media traffic can be unpredictable and posts disappear quickly from feeds. Blog content stays available and can rank in search engines for months or years. The two approaches require different skills and time investment. Should affiliate marketing rely more on social posts or blog articles?