Ask Can running paid search campaigns hurt a brand image if the ads are not done professionally?

[Newman]

Poorly written ads can definitely affect how people see a brand. If an ad has spelling errors, makes promises the product cannot keep, or leads to a landing page that looks untrustworthy, people form a negative impression quickly. Search ads are often the first thing someone sees about a business, so that first contact matters. An ad that sounds spammy or unclear can make people avoid the brand entirely, even if the product is actually good. Taking time to write clean, honest, and clear ads protects the brand while also improving performance. Have you come across ads that made you distrust a business?