Ask Can push ads work for CPL offers that require phone verification?

[Daniel084]

Push ads can work for CPL offers that need phone verification, but it takes the right approach. Since push traffic is cold, you have to warm up the user with a good landing page that clearly explains what they should expect. If the offer asks users to enter their phone number and confirm with a code, make sure the steps are simple and not confusing. It also helps to target countries where users are more open to giving phone details. Some geos are better for this than others. A strong call-to-action is key too, something that makes the offer sound worth the time. Also, test different creatives and landers until you find what brings the most verified leads. Keep an eye on your stats so you don't waste budget on traffic that isn't converting. What's your take on using push for offers like this?

 

[Felix😎]

While push ads can work for CPL offers with phone verification, it's challenging because not all users will complete the extra step. To make it work, use short, attention-grabbing ads that explain the benefit of verifying their phone, like "Sign Up & Get a Free Gift, Verify Now!" Target high-intent users by focusing on specific geos and demographics. Keep a close eye on your lead quality and ROI, and test different creatives to see what drives the best results.

 

[Brajet]

You've gotta manage your expectations. Push traffic is super cheap and you get tons of eyeballs, but most people aren't actively hunting for your offer. So your landing page has to hype things up and make the verification step feel worth it. Targeting is huge too so go for fresh push subscribers, the right devices, and geos that already convert well. Conversions are usually lower than intent-based traffic

 

[Anthony Joshua]

I'd also add that Tier 1 traffic on HilltopAds can scale, but you have to manage your bids and watch your CTR closely. If the creatives aren't strong, Tier 1 users will ignore the push notifications, and costs add up quickly. For best results, I focus on clear, simple messages that catch attention fast. Testing multiple headlines and images for each GEO helps keep the cost manageable while still reaching good users.