Ask Can one content format carry an entire digital marketing strategy or do you always need a mix?

[Meridian]

A content format is simply the type of content a brand shares, like videos, blog posts, podcasts, or images. Some brands focus heavily on one format, such as short videos, and still grow a large and loyal audience. Others believe spreading effort across several formats reaches more types of people since not everyone enjoys the same kind of content. Can a single strong format really carry a whole strategy alone, or does real growth depend on combining several formats together?