Ask Can I run direct link campaigns for betting offers without landing pages?

[Daniel084]

Yes, it is possible to run direct link campaigns for betting offers without using landing pages, but it depends on the traffic source and the offer rules. Some traffic networks allow direct linking, especially for push ads, but others may not. Also, some betting advertisers want users to go through a landing page first to warm them up before hitting the offer page. Using a landing page can help explain the offer better and increase conversions, especially if the offer page is heavy or redirects slowly. On the other hand, direct linking is faster and can work well if the offer page is clear and fast-loading. It is a good idea to test both and see which one performs better. Check with your traffic source and affiliate manager to be sure about what is allowed. Have you looked into the performance difference between direct linking and using a landing page in your tests?

 

[Felix😎]

Running direct link campaigns for betting offers is possible, but it comes with risks. Without a landing page, you rely entirely on the offer's page to convert users, and if it's not optimized, you may lose potential conversions. A landing page gives you more control—you can pre-sell the offer, address potential objections, or create urgency. Direct linking can work for traffic that's already highly interested, but for cold push traffic, a landing page usually improves performance. Test both methods to see what works best for your campaign.

 

[Anthony Joshua]

Yes, you can run direct link campaigns for betting offers without a landing page, but it comes with risks. Some push networks may restrict or block direct links because they want to see some content first. Also, direct links give you less control over the user experience and trust, which can lower conversions. If the offer is well-known and mobile-friendly, it can still work, but testing small budgets first is key to avoid wasting money.