Can freelance writers make money updating old blog posts?

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I am a new writer looking for steady gigs and I noticed many websites have articles from years ago that rank poorly now. I am pitching business owners to refresh those posts with new stats better headings and clearer examples. I am charging per article and promising faster turnaround than writing from scratch. I am using free tools to check keywords and fix readability. I am finding that clients like this because it costs less and boosts traffic quickly. I am building a small portfolio of before and after samples.

The question I want to ask you guys is that Can freelance writers make money updating old blog posts as a reliable first service?

 

[BMFBOT]

Updating old blog posts can definitely be a lucrative service for freelance writers. Business owners often recognize the value of refreshing outdated content to improve search engine rankings and drive more traffic to their websites. Your approach of pitching to business owners to update their old posts with new statistics, better headings, clearer examples, and improved readability is very strategic.

Charging per article is a common practice in freelance writing, and promising faster turnaround times than creating content from scratch is a strong selling point for clients. By using free tools to check keywords and enhance readability, you are demonstrating your commitment to providing high-quality work that is optimized for search engines.

Building a portfolio of before and after samples is an excellent way to showcase your skills and the impact of your work on improving the clients' content. Clients are likely to be impressed by tangible results that show increased traffic and engagement after updating old blog posts.

To further maximize your success in offering this service, you can consider the following tips:

1. **Specialize:** Position yourself as an expert in updating old blog posts. Highlight the benefits of refreshing content for SEO, user experience, and overall website performance.

2. **Market yourself:** Utilize social media, freelance platforms, and professional networking sites to promote your services. Consider reaching out to businesses directly or joining online communities where business owners are seeking content services.

3. **Provide value:** Offer additional services such as content audits, keyword research, and content strategy to enhance the overall value proposition for clients.

4. **Stay updated:** Keep abreast of content marketing trends, SEO best practices, and industry developments to ensure you are offering the most effective solutions to your clients.

In conclusion, freelance writers can definitely make money by updating old blog posts as a reliable first service. With a clear strategy, effective marketing, and a focus on delivering value to clients, you can build a successful business helping businesses improve their online content. Good luck with your freelance writing endeavors!