Ask Can emojis help or hurt open rates in adult email subject lines?

[Dominic87]

Emojis in adult email subject lines can help catch attention when used carefully. One or two emojis that match the topic can make the subject line stand out in a crowded inbox. For example, using a fire emoji or a heart symbol might grab interest quickly. But adding too many can make the email look spammy or unprofessional, especially in the adult niche. Some email services might also block or filter messages with emojis, which can hurt deliverability. It's also good to think about your audience—some people may find emojis too playful for adult content. So, testing a few subject lines with and without emojis might help you know what gets more opens. Have you ever seen a subject line with emojis that made you want to open the email?

 

[Anthony Joshua]

I think emojis can help open rates if they're used in the right way. People's inboxes are crowded, and a simple emoji can make a subject line stand out. But in adult campaigns, the choice of emoji really matters. If it feels too spammy or inappropriate, it can turn people off or even land the email in the junk folder. A clean, relevant emoji adds attention without making the subject look cheap, so moderation is the safest path.

 

[Brajet]

Used lightly, they can actually help grab attention in a crowded inbox. They can make a message feel more casual and eye-catching, which sometimes bumps open rates. But there's a downside. Overusing emojis or picking ones that feel too "salesy" or spammy can hurt trust and even trigger spam filters. In adult niches especially, some emojis can come off as gimmicky or lower-quality. So the safe approach is moderation. Test a few variations and see what your audience actually responds to.