Ask Can digital marketing still work in places where the internet is slow or not always available?

[Brajet]

Digital marketing can still work, but it needs to be planned differently. In areas where the internet is slow, heavy content like long videos or image-heavy pages will not load well and people will leave before seeing anything. Lightweight content like short text posts, simple graphics, or SMS-based marketing tends to perform better in those conditions. Some businesses also use WhatsApp, which works on slow connections and is widely used in many regions. The strategy has to match the reality of how people there actually go online. So do you think digital marketers pay enough attention to internet access when planning campaigns for different regions?