A business that only serves people in one street, one market, or one town can still use digital marketing very well. Tools like Google My Business let a local shop show up when someone nearby searches for what it sells. Social media pages can reach people in a specific location through targeted ads, where the business chooses exactly which area to show the ad in. This means even a small neighborhood bakery or barbershop can attract new customers online. What other ways can a local business use digital marketing?