Ask Can digital marketing help a business expand into a completely new product category?

[Brajet]

It can, and it is actually one of the smartest ways to test a new category before fully committing to it. A business can run targeted ads for a new product, watch how people respond, and decide whether to scale based on real data. Content marketing, like blog posts or social videos explaining the new product, helps build awareness among people who may not have connected the brand with that category before. It is lower risk than opening a new store or printing thousands of flyers. Do you think digital marketing makes it easier for businesses to take product risks than it used to be?