Decoy pricing can be a real game-changer for instructors selling courses on BMF.io. Basically, you throw in a middle option that's kinda overpriced or not as good, so the pricier option looks way more worth it. Like, if you have a basic course for $50 and a deluxe one for $100, adding a $90 option that's not as great makes people wanna go for the $100 deal 'cause it feels like the best bang for their buck. It's a sneaky but smart way to nudge buyers without being annoying, and it can help instructors sell more. So yeah, decoy pricing is definitely worth trying out!